ABOUT ANTONIO FORNI

I've been in charge myself. That's why I can see what you can no longer see from the inside.

Personal and business mentor for owners, CEOs, and board members of small and medium-sized enterprises (SMEs) in Switzerland, the D-A-CH region, and Europe.

SMEs can make a significant impact through a well-developed strategy, efficient organization, and the continuous development of their employees.

From an early age, I’ve been driven by this goal: to provide small and medium-sized enterprises (SMEs) with a systematic approach they can apply in their day-to-day operations to gain a competitive edge and thrive as SMEs. To achieve this, I combine three key elements, because success stems from their combination:

Strategy

A vision that is current and coherent, and a business model that works.

Organization

Productive and efficient structures, such as those found in nature.

People

Leaders and teams who grow and apply what they’ve learned in their day-to-day work.

From real-world experience, not from theory.

My perspective is shaped by over 35 years of experience and more than 13,000 hours of combined practice in coaching, consulting, and training. I know from my own experience the pattern that many business owners go through. I know how quickly “things are going well” can turn into a blind spot that no one talks about because day-to-day operations leave no room for it. Five roles shape my perspective:

Management Consultant

I have implemented ERP systems in small and medium-sized enterprises in several European countries and have analyzed and reimplemented strategies and structures.

Trainer and Coach for Small and Medium-Sized Businesses

I have led workshops on personal and leadership development and helped people and companies grow.

Production Manager in the Manufacturing Industry

I managed the operation myself, with direct responsibility for personnel and the budget.

Top-Level Soccer Coach

I have personally coached high-performance culture within the team, and I hold a UEFA A license.

Instructor in Leadership

At the School for Industrial Support (SIS), I taught leadership based on my LEAD leadership program.

I haven’t just watched companies lose their leadership and structure as they grow. I’ve led myself, built structures myself, and sold myself.

Direct diplomacy. Clear on the issues, respectful in tone.

I say what I see, and I say it in a way that you can work with. Concrete, real-world examples replace consultant clichés; everyday language replaces technical jargon; and humor is part of the mix. When it serves your best interests, I’ll challenge you.

Profitability

Every action contributes to your results.

Customer Focus

I know the person behind the company and work directly with them.

Fun

I work with energy and humor, and my enthusiasm is contagious.

Integrity

I say what I do, and I do what I say.

Development

People and organizations continue to grow, even when they are already successful.

My approach is called the Winning Business System: 7 steps, organized in modules, with each module applied individually in projects.

Thoroughly trained.

Just as comfortable on stage as at home.

Public speaking is one of my strengths. I have served as a speaker and moderator at events, conferences, and SME workshops. Among others, I have worked with the Professional Women’s Group Basel, the Association of Swiss Paper, Cardboard, and Film Manufacturers, the Zurich Chapter of the Swiss Sales Association, and Business Network International (BNI).

Frequently Asked Questions (FAQ) About Antonio Forni

Who is Antonio Forni?

Antonio Forni is a personal and business mentor as well as a strategic business coach for owners, CEOs, executives, and board members of small and medium-sized enterprises (SMEs). He has been self-employed since 2000, has served as a production manager, management consultant, trainer, and coach, and brings over 35 years of experience and more than 13,000 hours of combined practical experience to his work.

Who does Antonio Forni work for?

For owner-managed SMEs with 20 to 250 employees, across all industries. Manufacturing companies are especially welcome. The focus is on Switzerland, followed by the D-A-CH region and Europe.

How does the collaboration begin?

We’ll start with a free initial consultation at your location to discuss your biggest challenge as an entrepreneur. If you’d like, this will be followed by the Winning Business Indicator (WBI): a 360-degree overview of 8 strategic areas.

What is the Winning Business System?

The Winning Business System is a modular, 7-step system for strategy, organization, and leadership in small and medium-sized enterprises (SMEs). It is based on the Winning Business Indicator. Each module has been individually applied successfully in projects.

LET'S GET TO KNOW EACH OTHER.

A candid conversation about your biggest challenges as an entrepreneur.

At your location. You tell me what’s on your mind, I listen, and together we’ll figure out what you really need.